How we are using ‘Hitler reacts’ video to convey our startup’s positioning

Every startup faces this question everyday in the first few months, sometimes years, of its existence. The existential question, why are we here? The reason of being for the startup? People often put this question in different ways. What are you doing differently? What is your Unique Value Proposition? What should I use you and not any of the existing players? How do you position yourself in the market? How do you differentiate?
 
In the first couple of months of working on PriceShred.com, we have often being beset by these questions, from family and friends, from customers, from investors, and more importantly from ourselves. And little by little, our ‘reason of being’ has become much clearer to us. So we decided to make a video, a humorous take on answering the simple yet profound question ‘Why PriceShred.com?’

 
This video tries to drive home the message, that online selling, in its current avatar in India, is broken and there is a need for a better solution. This is where PriceShred with its motto ‘Making selling online easy’, comes into the picture. Also as one of the pioneers of ReCommerce in India, we hope that this video will help in creating awareness about the online selling problems in India, why now is the time to start talking about this, what market dynamics have lead to creation of these problems and possible solutions.

Author: Abhinav of PriceShred.com - An online marketplace for buying and selling second hand mobiles in India.